This conference was located at The Breakers hotel in Palm Beach, Florida, in January 2021.
The logo was designed to represent the blues of the meeting sky and ocean. The theme was inspired
by Matthew 5:13-16 (You are the salt of the earth... you are the light of the world...). The font used
in the ampersand evokes the motion of the saltwater waves at the location. The "T" is reminiscent
of the Cross of Christ and the swirling waves evoke both the sunrise and the Holy Spirit.
Courting the audience with enticing messages and meaningful speaker topics begins months in advance of the actual event. Advertisements
in a monthly editorial magazine begin by providing save-the-date messaging and gradually increase into 2- and 4-page sections
presenting speakers, venue highlights, and travel information.
Consistent and impactful branding creates opportunities for positive engagement. Across all communication channels, ads direct to an
event website which provides complete registration and event details.
Conference Email Campaigns
Email communications are an important component to the overall
campaign. Email provides inbox and clickable moments for the viewer
to engage with the brand and the event. Email is a great way to alert audiences to upcoming deadlines, news, and event updates.
The audience has arrived and the conference has begun!
Now you need to communicate all the details about the event offerings, schedule, breakout opportunities, speaker biographies, and venue navigation--while consistently presenting your brand values and staying on-theme. This 28-page program is the culmination of the Salt & Light marketing campaign.