This conference was located at The Phoenician hotel in Scottsdale/Phoenix AZ, in September 2021.
On the heels of the pandemic, this event focused on fearlessly proclaiming the Eucharist as “The Source
and Summit of the Christian life.” Evoking the Shield of Salvation, the image of a monstrance is designed
on the shield. The wings on either side represent not only the event location (Phoenix) but also the wings
of the Holy Spirit. Subliminally, the shield and wings also portray the facial masks worn during the pandemic and communicates that we must proceed fearlessly with Christ before us. The choice of deep purples, gold, and blue were drawn from Pentecost purple, Mary’s blue mantle, and royal kingship. Elements of the logo work well independently as well as together.
Conference Advertisments
Courting the audience with enticing messages and meaningful speaker topics begins months in advance of the actual event. Advertisements in
a monthly editorial magazine begin by provide save-the-date messaging and gradually increase into 2- and 4-page sections presenting speakers, venue highlights, and travel information. Consistent and impactful
branding creates positive engagement. Across all communication
channels, ads direct to an event website which provides all
registration and event details.
Conference Email Campaigns
Email communications are an important component to the overall campaign. Email provides inbox and clickable moments for the viewer
to engage with the brand and the event. Email is a great way to alert audiences to upcoming deadlines, news, and event updates.
Conference Program
The audience has arrived and the conference has begun!
Now you need to communicate all the details about the event
offerings, schedule, breakout opportunities, speaker biographies,
and venue navigation--while consistently presenting your brand values and staying on-theme This 32-page program is the culmination of the Fearless marketing campaign.