Designed a landing page, quiz and associated emails to drive customer acquisition and assist in segmentation. The resulting data helped the client serve more targeted information to their subscribers.
In addition to introducing some of the more popular sections on the website,
the email encouraged email subscribers to take a short survey.
The landing page was created using simplified navigation to keep the visitors focus on the form. Links were removed until after the “Sign Up Now” button was clicked.
The visitor was then taken to a survey which allowed the client to further segment their email list into the specific likes, dislikes and buying habits of their customers.
The confirmation page offered live links as a way for a smooth transition out of the survey process to some of the more popular sections on the website including where to buy and what’s new.
Client: Lean Cuisine
Category: Web & Email